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Meta will launch a subscription service for Facebook and Instagram without ads in Europe 2024-04-17 06:14:49

Meta will launch a subscription service for Facebook and Instagram without ads in Europe. Starting in November, users over 18 in Europe will have the option to subscribe to ad-free versions of the Facebook and Instagram platforms. The subscription will cost €9.99 per month for desktop computers and €12.99 per month for iOS or Android devices.

Meta is introducing this subscription as a way to comply with a ruling from the European Union's highest court, which requires the company to obtain user consent before showing them ads in accordance with data privacy laws. Strict rules limit Meta's ability to tailor ads by tracking users' online activity.

According to a Meta press release, in the new subscription model, users who choose not to pay will technically consent to seeing ads.

"We believe in an ad-supported internet that provides people with access to personalized products and services regardless of their economic status," the statement said. "But we respect the spirit and intent of these evolving European rules and seek to comply with them."

During the first few months after the rollout, users who purchase the ad-free subscription will see it apply to all accounts linked to their Account Center, meaning that switching profiles will not affect the ad-free experience. After February, Meta will charge an additional €6 per month on the web and €8 per month on mobile devices for each additional account.

Meta stated that those who choose not to participate will still be able to use these platforms for free, but users who opt for the subscription will not have their personal information used for advertising.

"The option to subscribe to an ad-free experience balances the requirements of European regulators, providing people with choice while allowing Meta to continue serving everyone in the EU, EEA, and Switzerland," Meta stated.

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