Romano Artioli (born May 17, 1932) is an Italian entrepreneur renowned for his contributions to the automotive industry, notably for his involvement in reviving iconic brands and his pioneering role in the development of high-performance sports cars. Born in Moglia, Italy, Artioli's passion for automobiles and business acumen led him to become a pivotal figure in the automotive world.

Romano Artioli

Artioli gained international acclaim in 1987 when he acquired the rights to two legendary automotive marques, Bugatti and Lotus. His ambitious vision aimed to resurrect these storied brands, breathing new life into their legacies. Under his leadership, Bugatti Automobili S.p.A. was founded in 1987 in Modena, Italy, with the objective of producing a line of exclusive, high-performance vehicles that would redefine automotive engineering and luxury.

The crowning achievement of Artioli's tenure at Bugatti was the development and production of the Bugatti EB110. Launched in 1991, the EB110 boasted groundbreaking technology, including a quad-turbocharged V12 engine and a carbon fiber chassis, setting new benchmarks for performance and innovation in the supercar realm. With its striking design and unmatched performance capabilities, the EB110 garnered widespread acclaim and solidified Bugatti's reputation as a trailblazer in the automotive landscape.

In addition to his endeavors with Bugatti, Artioli played a pivotal role in the renaissance of Lotus Cars in the late 1980s. He acquired Lotus in 1993, aiming to rejuvenate the British sports car manufacturer and propel it to new heights of success. However, despite his ambitious plans and investments, Artioli's tenure at Lotus faced challenges, and he eventually sold the company in 1996.

Despite the eventual sale of Bugatti and Lotus, Romano Artioli's impact on the automotive industry endures as a testament to his vision, innovation, and unwavering dedication to excellence. His pioneering spirit and entrepreneurial flair continue to inspire enthusiasts and industry professionals alike, leaving an indelible mark on the world of high-performance automobiles. Romano Artioli's legacy serves as a reminder of the transformative power of passion and perseverance in shaping the future of automotive engineering and design.

Romano Artioli, an Italian entrepreneur, left an enduring mark on the automotive industry through his visionary leadership and pioneering efforts in reviving iconic brands. His acquisition of Bugatti and Lotus showcased his ambition to redefine automotive engineering and luxury, culminating in the development of groundbreaking vehicles like the Bugatti EB110. Despite facing challenges, Artioli's legacy as a trailblazer in high-performance automobiles remains, serving as a testament to his passion, innovation, and unwavering dedication to excellence. His story underscores the transformative impact of visionary leadership and entrepreneurial spirit in shaping the future of the automotive landscape.

Romano Artioli has been referenced in various automotive publications, documentaries, and online articles discussing his contributions to the automotive industry. Some of the sources where he may be mentioned include automotive magazines like Car and Driver, documentaries about Bugatti and Lotus, online forums, and websites dedicated to automotive history and enthusiasts' discussions. Additionally, his involvement in the revival of Bugatti and Lotus may be explored in books and articles focusing on the history of these iconic brands and the individuals behind their resurgence.